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How to Rebrand an Industry Revolution
If there were ever a sector ripe for me to rebrand an industry, it would be the HR industry. It’s become stagnant, mechanical, and filled with more variables than some advanced mathematics class. So...
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7-FIGURE BRANDING SECRET: Becoming a Branding Powerhouse
I want to tell you a “7-figure branding secret.” First I want to ask you: Do you or your brand get pigeon-holed in the wrong category? Do you lose sales because prospects “didn’t know you did that?”...
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Rebranding a Company: From the Dog House to Your House
One morning, I checked my email to find an interesting email that had questions about rebranding a company. A dog company to be exact. I replied and soon found myself on the phone with Karen Miller,...
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The Simple Branding Mistake That’s Stopping You From Being Great
There is an epidemic that traces back to one simple branding mistake that costs companies millions. It’s this: ignoring the role of aspirations in branding. Do NOT attempt to brand anything unless you...
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How to Outsmart Goliaths in Your Industry: A Rebrand Case Study
Knowing how to outsmart Goliaths in not only good, it’s the primary tool that gives you the stamina to expend energy smarter and invest marketing dollars more strategically than “the big boys.”...
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8 Examples of Business Cards That Aren’t Dead. (Your Imagination Is.)
Business cards don’t need to suck anymore than customer service, tech support or some weird alley signage. Many years ago, there was a great agency that wrote, “There’s no such thing as a boring...
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3 Little Known Ways to Successfully Rebrand and Accelerate Growth
Wouldn’t it be great to know some little-known ways to successfully rebrand? The exact strategies that make the difference between sounding trite and shallow versus sounding relevant and compelling?...
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A CEO Talks about Why Branding Matters If You Want To Grow
A brand is a considerable investment for any company, and one question every CEO wonders is why branding matters. This is the story of a brilliant company based in Australia. A company known for its...
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Why Do These 11 Powerful Rebrands Attract More New Customers?
How do I determine when a makeover will become one of the few powerful rebrands to attract more new customers? It has to do with one factor: Will the new brand actually exceed expectations of the...
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The Best Rebrands? 4 Tech Companies That Got It Right
The best rebrands share one common trait: They disrupt: 10% of companies grow by more than 50% Only 2% of companies double their growth every year 99.9% are not profitable or growing With what I talk...
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Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To
We can’t all be Joe Rogan. And creating a podcast that people actually want to listen to can be difficult. You need to find the right topic, have solid content, come up with a catchy title, and design...
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Brand Strategy 101: Why Brands Today Must Awaken Customers to Accelerate Growth
There’s no question that companies need to focus on branding today more than ever before. But what does that mean for entrepreneurs and CEOs? It means creating a strategy to awaken customers and...
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Why Small Businesses Fail: The #1 Branding Mistake Responsible for Business...
Reading Time: 4 minutes There’s a problem in branding today, and the #1 reason why small businesses fail: a lack of understanding the difference between branding and marketing and their actual...
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From Physician to Entrepreneur: Using Innovation to Master Storytelling
Reading Time: 5 minutes Businesses today are asking the wrong questions to master storytelling. Business today must know how to frame their conversations. Otherwise, people still look at the world...
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Branding and Brand Architecture: How to Build, Grow, and Leverage Your Brand...
Reading Time: 6 minutes Killer statistic: When it comes to brand architecture strategies, about 80-90% of new products, including line extensions, fail. Let’s play a game: Name something more...
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